An In-depth Analysis of the Masters in Communication Media Studies (MCMS) at Monash University from a Marketing Communication Perspective

Introduction

The Masters in Communication Media Studies (MCMS) at Monash University is a highly customizable program that allows students to tailor their course structure according to their interests. This article delves into the details of the MCMS program, focusing on its relevance to Marketing Communication, and evaluates its overall value from a marketing communicators' point of view.

Course Structure and Customizability

One of the standout features of the MCMS program is its elective-heavy structure. Unlike some other courses, the MCMS program requires learners to take only two core units, with the rest being electives. This flexibility enables students to create a personalized course that aligns with their specific interests and career goals. The option to customize the curriculum based on personal preferences is a significant advantage of the program.

From a marketing communication perspective, the MCMS program is not as focused on marketing-specific concepts and techniques. However, there are opportunities to seek permission to take electives from the Marketing department to enhance the program's relevance to this field. It is essential to explore the range of electives available in the Monash handbook for the Masters in Marketing to identify the most suitable courses.

Alignment with Marketing Communication

The MCMS program at Monash University is more aligned with media theories and related subjects. This alignment can be both a strength and a limitation. While the theoretical foundation is crucial for understanding media dynamics, it may not provide as much practical, application-specific knowledge as some marketing communication courses. However, students can still benefit from these theoretical insights in their marketing communication careers.

Several electives from other departments have proven beneficial for marketing communicators. For instance, units from journalism and cultural and creative industries have provided valuable context and insights that can enhance marketing communication strategies. These interdisciplinary perspectives can offer a broader understanding of media consumption and consumer behavior.

Personal Experiences and Recommendations

From my personal experience, the MCMS program at Monash University has been an excellent choice. I have taken a diverse range of units over the course of my studies, including some from journalism and cultural and creative industries. These electives have provided me with a well-rounded understanding of media and communication. I am thoroughly enjoying the program, not only for the academic content but also for the extracurricular opportunities and the wealth of resources available at Monash University.

I would strongly recommend the MCMS program to anyone interested in communication media studies, especially if they want to take a more flexible and customizable approach to their education. The opportunity to tailor your course structure to fit your specific interests and career goals is a significant advantage. Additionally, the support and resources offered by the Monash University community make it a worthwhile investment for students pursuing a career in marketing communication.

Conclusion

The Masters in Communication Media Studies at Monash University offers a highly customizable and theoretically grounded program that can be adapted to suit the needs of marketing communicators. While it may not be as focused on marketing-specific concepts as some other programs, the range of electives and the interdisciplinary approach provide a robust foundation for understanding media and communication. If you are passionate about communication media studies and eager to develop a well-rounded skill set, Monash University's MCMS program is well worth considering.