Brigham Young University BYU: The Road to the Big 12 Conference 2023

Is Brigham Young University BYU on the cusp of making a splash in college football? The doors have now opened for the Cougars to join the Big 12 Conference in the 2023 season, marking a significant milestone in their already impressive athletics journey. This move not only sets the stage for future academic and athletic collaboration but also amplifies the conversation around college football conferences and their dynamics.

The Big 12 Conference Expansion: A New Horizon

The Big 12 Conference, a testament to the rich history and rigorous competition in college football, has expanded its roster in a strategic move to gain greater visibility and revenue. BYU, while not an immediate favorite among some pundits, represents a significant addition to the conference due to its well-established football program and strong academic institution.

The Long Journey to Combining Academics and Athletics

Ever since the founding of Brigham Young University in 1875, the institution has been known for its strong academics and religious heritage. However, it wasn't until the beginning of the 21st century that the Cougars gained recognition in the realm of college football. The phased introduction of a more robust football program has seen significant improvement in recent years, eventually leading to this historic move.

Why BYU in the Big 12?

Several factors have led to BYU's decision to join the Big 12: Revenue Share: With the competitive landscape of college football, sharing in the conference's significant revenue streams is a major factor. Revenue sharing can provide much-needed financial stability and resources for the university's programs. TV Deals: Joining a larger conference automatically bestows greater media attention and increased television exposure. The Big 12's previous deals with major networks have generated substantial revenue and increased the visibility of its teams. Excitement and Engagement: BYU's athletic success, particularly in football and basketball, has already brought significant excitement to its campus and local community. This move could potentially lead to increased engagement with local fans and alumni. Geographic Placement: BYU’s position in the southwestern United States aligns well with the Big 12’s broader geographic footprint.

Implications for College Football

The addition of BYU to the Big 12 has several implications for college football: Clay County Effect: With both BYU and the University of Utah in the conference, their combined strength and regional appeal could elevate the conference's profile. This effect, known as the Clay County effect (voting districts near Kansas City), could benefit the entire conference. Rebranding and Relevance: Joining the Big 12 aligns BYU with one of the top conferences in the nation, potentially rebranding the university and providing a new level of relevance for its athletic programs. Strategic Alliances: By joining the Big 12, BYU could forge new strategic alliances, enhancing both the university's academic and athletic programs.

Challenges Faced

While this move could bring numerous benefits, it's not without challenges. Lor where Forbes mentions, there are concerns over the integration and performance expectations:

Poised for Success: Despite the challenges, BYU’s strong football program and well-trained staff suggest that success is within reach. The upcoming season may see the Cougars better positioned for competitive play and fan engagement. Academic Integration: The integration of sports into the academic landscape can be complex. Ensuring that the emphasis on academics remains unchanged is crucial for both the university and the conference. Facility Enhancements: The Big 12 often demands significant upgrades to facilities and stadiums to match its standards. BYU will need to invest in its athletic infrastructure.

Conclusion

The move of BYU into the Big 12 signals a new chapter in the university's history, blurring the lines between academics and athletics. Though the journey ahead may have its hurdles, the excitement and potential benefits promise to be significant. The collaboration between BYU and the Big 12 could set a new standard for how colleges leverage their athletic programs to enhance their academic and communal reputations.