The Role of Diversity in TV Shows: A Strategic Move or a Fad?

There are ongoing debates and rumors within the entertainment industry about whether networks and creators are using diversity as a strategy to secure their shows from being cancelled. The argument that a diverse cast could potentially impact a show's survival sounds intriguing, but is it more than just an excuse?

Understanding the Myth and Reality

One perspective argues that a diverse cast is being used as a 'safety net' to safeguard a show from cancellation. The reasoning behind this theory is that a more diverse cast can appeal to a broader range of viewers, which in turn might lead to higher ratings and success. However, this view has been challenged by many within the industry. According to one insider, 'Probably, but diversity doesn’t mean a good show so the network are just focusing on a useless idea unless they are getting more ESG loans and tax write-offs because of the amount of diversity.'

Why Ratings Matter

For any television network, the primary concern is ratings. The shake-up of a Monday evening lineup can cost millions in advertising revenue, and so it's logical that a network would do everything in its power to keep a show on the air. It's not that diversity itself guarantees success, but the potential for a more diverse cast to resonate with a wider audience can contribute to better ratings, thereby ensuring a show's survival. Commercial success, whether through ratings or critical acclaim, is the most reliable indicator that a network will keep a show on the air.

The Business Case for Diversity

So, is the prevalence of diverse casts in modern TV purely a strategic move? Yes, in a sense, it can be seen as a business decision. A diverse cast can tap into a broader audience, leading to higher ratings and better reviews. Networks and creators are acutely aware of the growing importance of diversity in both society and business. According to another expert, 'Diversity is good for business that’s why so many creators go out of their way to feature it in their works these days.'

Criticisms and Concerns

However, some critics point out that the focus on diversity might be causing a homogenization of characters and storylines, leading to a specific type of diversity becoming normalized. For example, the consistent portrayal of at least one gay male couple, one lesbian couple, and one biracial couple in every show might be a sign of a trend rather than a reflection of real-life diversity. A creator remarked, 'I have thought it was weird recently that EVERY show has at least one gay male couple, at least one lesbian couple, and at least one biracial couple. I’m pretty sure society is NOT THAT diverse. I certainly do not see those numbers reflected in real life.'

Final Thoughts

The relationship between diversity and the business of television is complex. While a diverse cast can certainly contribute to commercial success, it is not a silver bullet for avoiding cancellation. Ultimately, the success of a show depends on various factors, including ratings, critical acclaim, and the unique qualities of the content itself. As the industry continues to evolve, it will be interesting to see how the trend of diversity in TV shows impacts both the viewers and the creators.

Conclusion

Despite the ongoing debates, it is clear that the diversity in TV shows is here to stay. It represents a strategic move by networks and creators to connect with a broader audience and tap into new markets. As the industry continues to adapt to the changing socio-political landscape, the role of diversity in TV will undoubtedly become more prominent, but it is the long-term impact on the quality and authenticity of the content that will ultimately determine its success.