From Grizzly to Bruin: The Evolution of UCLA’s Mascot

The journey of UCLA's mascot is a fascinating story of evolution and cultural representation, reflecting the university's identity and aspirational values. This article explores the beginnings of the Bruins and how they differentiated themselves from other universities in California.

Origin of UCLAs Mascot

UCLA adopted the Bruin as its mascot in the mid-1920s, approximately a quarter-century after it was founded. Prior to this, UCLA's teams were known by various names, which is why this change was significant. This transition marked a new era in the university's athletic and social identity.

Historical Context

UCLA's decision to adopt the Bruin was strategic and reflective of the university's aspirations. The bear symbolizes strength, tenacity, and resilience, perfectly embodying the qualities UCLA wished to instill in its athletic teams. This choice also connected UCLA to the broader sense of state identity, as the grizzly bear is featured on California's state flag.

Cultural Representation

The Bruin has become an integral part of UCLA's identity, represented in various forms including the costumed mascot that appears at sporting events and the university's branding. Students, alumni, and fans feel a strong connection to the Bruins, making it more than just a symbol but a beloved representation of the university's spirit and competitive nature.

UCLA's Unique Choice

It is interesting to note the unique choices other universities made in selecting their mascots. For instance, UC Berkeley chose the Golden Bear, which is both a nod to the California state animal and the university's logo. UCLA, on the other hand, chose to be the Bruins, marking a distinction from UC Berkeley, which was originally part of the same university system.

Bruin Specifics

A UCLA librarian informed me that the UCLA Bruin was initially a baby bear. This decision was made to distinguish UCLA's mascot from UC Berkeley's grizzly bear, as the grizzly bear was already in use by another college. This choice not only added a fresh touch but also presented a more palatable image for the younger campus.

The Myth of Historical Change

The story that UCLA was originally part of UC Berkeley and adopted a junior version of the Cal Bear is a misconception. UCLA solidified its own identity and chose a Bruin to represent its values, differentiating itself by adopting a younger, more whimsical symbol.

Bruin Mascot Timeline

In 1924, the UCLA Bruins were known as the Grizzly Bears, reflecting the California state animal at the time. However, in 1926, the name was changed to the Bruins. Using live bears as mascots was a common practice during this period, and they were entertaining the home crowd at the Los Angeles Memorial Coliseum.

The Myth of UC Riverside

It's also worth noting that UC Riverside chose to be the Highlanders but uses a bear in traditional attire as their mascot. This unique choice highlights the diverse and individualistic nature of university mascots across California, each reflecting their unique histories and identities.

Conclusion

The evolution of UCLA's mascot from the grizzly bear to the Bruin reflects a strategic and thoughtful process. It has become more than a symbol; it is an integral part of UCLA's identity, resonating with students, alumni, and fans. This journey underscores the importance of cultural representation and the way in which institutions shape their identities over time.