How to Set Pricing for Whiteboard Animations: A Comprehensive Guide

Creating engaging and visually appealing whiteboard animations can be a highly effective way to communicate complex ideas. However, determining the right price for your services can be a challenge. This guide will explore how to set pricing for whiteboard animations, drawing on industry guidelines, freelancing site pricing, and a general understanding of the market space.

Market Pricing for Whiteboard Animations

When looking to set prices for whiteboard animations, it's important to have an idea of how your peers are charging for similar services. Freelancing platforms like Fiverr and Upwork can provide a good starting point for your pricing strategy.

For a basic package, charges can range from $500 to $2000. A standard package might cost between $2000 and $5000, while a premium package could go as high as $8000 or more. However, it's crucial to strike a balance between cost and quality to ensure that your animations effectively represent your client's brand.

Video Animation Pricing: A Broader Spectrum

Compared to whiteboard animations, video animations can come at a wider range of prices, from as low as $200 to as high as $10,000 or more. This range is largely influenced by the customization and proprietary tools used to create the animations.

A screenshot from a video agency highlights a price of ￡3000 for a custom video, illustrating the potential variability in pricing. When using tools like VideoScribe, PowToon, and Doodly, creators typically rely on pre-made templates and characters. While this can result in visually appealing animations, they may lack the unique customization that established video animation studios offer.

For DIY tools, the price for a 60 to 120 second video can range from $50 to $350, based on completed projects on freelancing platforms like Upwork and Freelancer. However, if a professional voiceover is required, this could add an additional $100 to the cost. The key is to stand out by delivering unique and customized animations using these tools.

When to Charge and When to Share

It's important to consider when you should charge for your animations and when you might want to share them freely. If you value the commercial aspects of your work, you should consider placing your logo and branding in your animations and drawings. This not only provides an additional revenue stream but also helps to establish your brand identity.

For instance, many creators offer their animations and drawings for free, but require attribution in the form of a logo or link to their website. This approach allows you to gain visibility and build a client base without immediately charging for your services.

Conclusion

Setting prices for whiteboard animations requires a thorough understanding of the market and the varying costs associated with different types of animations. By leveraging pricing data from freelancing sites, considering the quality and uniqueness of your work, and striking a balance between cost and branding, you can effectively position your services in the market. Remember, standing out through unique customization and delivering high-quality work will be key to your success.