Is an Online Certification from a Top B-school Worth It for Freshers?

The question of whether a fresher should pursue an online certification program from a top business school like Cambridge in collaboration with a company like UpGrad is a common one among aspiring professionals. While current offerings, such as the Strategic Digital Marketing program, may not be available, there are other options that provide valuable learning experiences. For example, the Digital Marketing online certification program from Deakin University Australia, in partnership with Digital Vidya, is a strong contender.

Deakin University, ranked #1 globally by the Academic Ranking of World Universities 2020, offers an unparalleled educational experience. While the certification programs offered by these top universities are highly effective for learning, direct job placements are not guaranteed. After completing the training, students are faced with the challenge of finding their own positions in the competitive job market. However, there are numerous benefits to an online certification, including more hands-on learning opportunities, expert guidance, and globally recognized certifications.

Key Benefits of Online Certification Programs from Top B-schools

More Stress on Hands-on Learning: The hands-on approach is the best way to acquire skills and prepare for real-world challenges. Practical application often leads to better retention and understanding. Expert Mentors: Mentors with extensive experience can provide valuable guidance and insights that are invaluable for career growth. Revised Curriculum According to Industry Trends: Staying updated with the latest developments in the industry ensures that students are prepared for the job market. Globally Recognized Certifications: A globally recognized certificate can enhance a student's credibility and make them a more attractive candidate to potential employers worldwide. Networking Opportunities: Interactions with mentors, peers, and alumni can lead to valuable connections and open doors to future opportunities. Guaranteed Internship Opportunities and Placement Assistance: Some programs, such as Digital Vidya's, offer paid internships and pre-booked job interviews with reputable partner companies, providing freshers with practical work experience and support in their job search.

Taking the Leap: Is It Worth It?

While it's true that a certification program from a top B-school is a valuable learning experience, it's important to recognize that direct job placements are not always guaranteed. However, the benefits of these programs are numerous. Freshers often start their careers with internships before applying for full-time positions. Therefore, an online certification can provide the following:

Exposure to advanced knowledge and skills through comprehensive training sessions. Access to a wealth of learning resources, which can aid in lifelong learning. The opportunity to gain hands-on experience through internships and projects. A credible and globally recognized certificate that can enhance one's resume and increase their employability. Networking opportunities to connect with industry professionals and learn from their experiences.

In the end, the success of a fresher's career journey ultimately depends on their own efforts, networking skills, and adaptability. An online certification from a top B-school or training institute can be a solid foundation, but it's up to the individual to capitalize on the opportunities it presents and build a successful career.

So, for those considering a career in digital marketing or any other field, an online certification program from a top B-school or training institute can be a valuable investment in one's future. Whether you're looking to gain practical skills, build a network, or enhance your employability, these programs offer a wealth of benefits that can make a significant impact on your career path.