Reviving Your YouTube Channel or Starting a New One: A Comprehensive Guide

Deciding whether to revive an old YouTube channel or start a new one can be a challenging task. There are several factors to consider, such as the current state of your channel, the competition, algorithmic changes, and the regions you are targeting. Let's explore these factors in detail.

Understanding the Current Landscape

When it comes to choosing between reviving an old channel or starting a new one, it's important to recognize that success is not solely based on whether the channel is new or old. Active traffic and the YouTube Partnership Program play a significant role.

Back in the days when content creators were fewer, new channels could receive free traffic for 1,000 views per video. However, now the algorithm has changed. It reserves traffic for channels in the Partnership Program. By joining this program, you can bypass the traffic restrictions and attract more viewers to your content.

Joining the YouTube Partnership Program

To join the YouTube Partnership Program, you can follow a few steps:

Education with Students: Participate in educational collaborations and content that engages young audiences. Google Ads: Use targeted ads to promote your channel and increase visibility. Other Methods: There are various other strategies that can help you qualify for the Partnership Program.

Once you are in the Partnership Program, you will have the advantage of algorithmic support for promoting your channel through recommendations. This can be a significant boost to your video visibility.

Considering Your Regional Audience

Another important factor to consider is the region in which you are based. If you are from a third-world country, your reach is likely limited within your own borders. Access to a broader audience, especially from Western countries, is much more difficult.

YouTube is primarily a Western platform. Western content creators receive more support from the algorithm and are more likely to achieve success. This is why you often see a higher number of Western creators among the top rankings.

For non-Western users, it may be more effective to focus on regional platforms that cater to your specific audience. However, if you want to reach a Western audience, you might need to consider a different platform.

Reviving an Old Channel: A Practical Step-by-Step Guide

If you decide to revive an old channel, here are the steps to take:

Start by assessing your old channel. Monitor your videos and gauge what your audience is interested in. Analyze the timing of your video posts. Post in different times during the week and see which times yield the most views. Once you identify the optimal posting times, stick to them to establish a consistent presence. Engage with your audience through comments, and encourage them to share your content. Optimize your videos with relevant tags and titles to improve searchability. Consider running educational collaborations or using Google Ads to boost your visibility.

By following these steps, you can begin to rebuild your channel's momentum and attract more viewers.

My advice is to give your old channel a chance. Take a week to test it, and if it shows promise, continue to invest in its growth. This way, you can make informed decisions and potentially revive your channel successfully.