Selling Art when the Artist is Unknown: Strategies and Insights

Overview of the Challenges

Art has a vivid and dynamic market, but what if the artist behind a painting is unknown? Not every piece can command top prices when the identity of the creator is less well-known. Nevertheless, it's possible to find buyers and even build an audience for your work. The key is doing your research and understanding the market context.

Finding the True Value of the Painting

The first step in selling a painting, whether the artist is unknown or not, is to determine its true value. This involves researching the artist, their style, and the current market demand for their work. By doing so, you can discover how much similar artworks are selling for and what collectors are willing to pay.

For instance, if you come across a painting and you're not sure who the painter is, try to uncover the artist's identity. Look into their background, see if they are part of a specific art movement, or if their work has been featured in galleries or exhibitions. Understanding the artist behind the painting can significantly influence its perceived value and marketability.

Strategic Exhibition and Sales Locations

Choosing the right venues for displaying your artwork is crucial. For many artists, hanging their work in a desirable location can lead to increased sales. My own experience, for example, shows that I sold more paintings in a restaurant than in any other exhibition spot I had chosen over the years. The reason was not only the profitability but also the quality of the location. The restaurant took only a 10% commission, making it the most profitable per painting sold.

It's important to be strategic about where you display your art. Just as hanging your work in a reputable restaurant can boost sales, choosing locations like upscale offices, galleries, and banks can also be beneficial. These settings not only draw in the right audience but also enhance the perception of your art as professional and valuable.

Perception and Marketing

Selling art is as much about perception as it is about the artwork itself. People perceive artists as magical individuals, capable of creating wonders that seem beyond the reach of ordinary people. This perception works in your favor, but it's crucial to promote this aspect of your art without dispelling it.

Avoid inappropriate retail spots that might undermine the mystique of your art. You should select places that elevate your profile as an artist. For instance, banks and upscale offices can provide the right ambiance to showcase your work. Always think about how you want non-artists to perceive you as an artist. Having a group of well-composed paintings can help establish your skill and creativity.

Strategic Advice for Beginners

If you are a beginner, there are many resources available to guide you. Websites like Quora are a treasure trove of knowledge, filled with questions and answers from experienced artists. Take the time to read and learn from these discussions to gain a better understanding of the art market and how to market your work effectively.

Begin to think about how non-artists will perceive you and your art. This perspective will help you make informed decisions about where to exhibit your work and how to present it. By focusing on strategic locations, you can enhance your visibility and increase the chances of multiple sales.

Good luck on your journey as an artist, and thank you for the question.