The Evolution from King Size to Share Size: Why and How Large Candy Bars Have Changed
There's a noticeable change in the vocabulary used to describe large candy bars on store shelves. They used to be known simply as 'king size,' but now they are often marketed as 'share size.' This shift is not without controversy, as many long-time candy enthusiasts find the new term unsatisfying. In this article, we'll explore the reasons behind this change and the health initiative that might have sparked it.
From King Size to Share Size: The Reasoning Behind the Change
The term 'share size' was introduced as part of a nationwide initiative aiming to promote healthier eating habits, particularly within the realm of confections. The focus was on reducing the calorie content of single-serving candy bars to less than 200 calories. However, this initiative required a creative workaround for companies wishing to retain their traditional large candy bar sizes while still adhering to the new guidelines.
A key manufacturer, Mars, for example, decided to rebrand their larger-sized candy bars as 'share size.' This move was intended to indicate that the bars were designed to be shared among multiple people, rather than consumed by one individual. This approach allowed companies like Mars, Nestle, Ferrara Candy, and Ferrero to continue offering their beloved products without full compliance with the calorie restrictions.
Participating Companies and Their Response
Several major candy manufacturers have embraced the 'share size' terminology, including Mars, Nestle, Ferrara Candy, and Ferrero. These companies recognized the importance of adapting to the health-conscious consumer base while still preserving their loyal customer base. By renaming their larger candy bars as 'share size,' they were able to maintain the product's appeal and tradition, albeit with a subtle shift in messaging.
In contrast, Hershey, another significant player in the confectionary industry, has not yet fully embraced the 'share size' terminology, leading to a distinction between those brands and the others that have transitioned.
The Controversial Casualties of Change
The shift from 'king size' to 'share size' has faced criticism from long-time candy bar enthusiasts. Many customers feel that the term 'share size' does not adequately represent the larger and often indulgent nature of the traditional king size bars. A passionate user mentioned, 'I can't stand the new term 'share size.' It's just such a lame and pathetic name; king size bars will always hold a special place in my heart.' This sentiment highlights the cultural significance of these candy bars in the hearts of many consumers.
The debate around the terminology continues, with some consumers arguing that the change diminishes the appeal and excitement of these larger candy bars. However, for those who value health and portion control, the 'share size' option might be a welcome compromise.
Conclusion
The transition from 'king size' to 'share size' for large candy bars is a complex issue that reflects broader shifts in consumer habits and health awareness. While companies like Mars, Nestle, Ferrara Candy, and Ferrero have successfully navigated this change, it has not been without its critics. Ultimately, the decision to use 'share size' underscores the balancing act between tradition and health, a challenge that many food manufacturers are facing today.
As this trend continues to evolve, it will be interesting to observe how other confectionery giant companies adapt to these changes. Will the nostalgia of 'king size' candy bars remain, or will 'share size' become the new norm? Only time will tell, but one thing is certain: the vocabulary used to describe these treats will continue to influence consumer behavior and perceptions.