The Origins and Myths of the Baby Ruth Candy Bar
There's a common misconception that surrounds the origins of the Baby Ruth candy bar, one that often confuses modern consumers. In reality, the true story behind this delicious confection is rooted in the early 20th century and a well-known historical figure.
Was Baby Ruth Named after Babe Ruth?
Many believe that the Baby Ruth candy bar was named after Babe Ruth, the legendary baseball player. However, it's a fact that the candy bar was actually named after Ruth Cleveland, the daughter of former U.S. President Grover Cleveland. This name was chosen by the Curtiss Candy Company in 1920 to benefit from the popularity of the President's daughter, who was a notable figure at the time.
The Curtiss Candy Company launched the Baby Ruth candy bar in 1920, precisely during a period when Ruth Cleveland was a well-known public figure. The name was a strategic marketing move to capitalize on her popularity. However, this naming decision has led to much confusion over the years, as Babe Ruth's fame grew and the original context of the name was often forgotten.
What About Babe Ruth Then?
Babe Ruth's fame as a baseball player fully overshadowed Ruth Cleveland's popularity by the 1920s. The baseball player's celebrity status meant that he, and not Ruth Cleveland, was the one being associated with the candy bar. Fans often celebrated Babe Ruth as a hero and the namesake of the candy bar appeared in many popular contexts, further confusing the true origin of the snack.
Even baseball legends like Reggie Jackson joined the festivities, being hailed in The Bronx as the second coming of Babe Ruth. However, Jackson's arrival could have led to the confusion, as the Reggie Bar was introduced around the same time to create a contemporary counterpart. The Reggie Bar was discontinued 40 years ago, but its journey provides an interesting parallel to the Baby Ruth saga.
The True Story Behind Baby Ruth
The true story of Baby Ruth is one that traces back to the White House. Ruth Cleveland was born in 1891 in the White House while her father, Grover Cleveland, was serving as President. Being born in the White House made Ruth Cleveland a sensational public figure, and the term "Baby Ruth" was widely adopted for her. This nickname has an interesting connection to the origin story of George Ruth, the famous baseball player's father.
The Curtiss Candy Company, which launched the Baby Ruth candy bar, has been consistent in their story regarding its naming. However, it's not without influence from popular culture. Fans of the New York Yankees often embraced the heroic narrative, only furthering the confusion between Babe Ruth and Baby Ruth.
The Lasting Legacy of Baby Ruth
Despite the confusion, the Baby Ruth candy bar has remained a beloved favorite, continuing to be a symbol of the early 20th century and a classic treat. Just as we wonder what other legendary baseball players' namesakes might have tasted like (like The Horse, The Clipper, or The Mick, a reference to Mantle), the Baby Ruth bar continues to evoke nostalgic feelings and memories of yesteryear.
So, the next time you enjoy a Baby Ruth candy bar, remember the true story behind it: a moment in history involving a President's daughter, a creative marketing decision, and an enduring legacy.