Transforming IxDA: Strategies for Growth, Engagement, and Community Building

As a leading organization in the field of interaction design, the Interaction Design Association (IxDA) has the potential to significantly enhance its engagement, collaboration, and financial sustainability. To achieve these goals, we propose several strategies including hosting more collaborative events and leveraging the power of design thinking. We also suggest structuring IxDA as a more business-oriented entity with paid memberships, tiered schemes, and regional events to ensure a sustainable and engaging community.

The Role of Collaborative Events and Design Thinking

One of the key areas where IxDA can see significant improvement is through the organization of more collaborative events, both in-person and virtual. Collaborative events, such as unconferences, allow designers to engage in meaningful exchanges, share knowledge, and co-create solutions based on design thinking principles. These events not only foster a culture of continuous learning and improvement but also provide opportunities to network and build lasting professional relationships.

Strategy 1: More Collaborative Events and Unconferences

By hosting more thematic events, IxDA can provide a platform for designers to explore specific design challenges, share best practices, and gain exposure to the latest tools and methodologies. These events could focus on emerging trends, innovative technologies, or specific design challenges, thereby enhancing the value proposition for members and non-members alike. Furthermore, capturing and distributing recordings of these events online—in a collaborative and accessible manner—can help to extend their reach and impact, making high-quality content more widely available to the design community.

Transforming IxDA into a Business-Oriented Entity

To evolve IxDA into a more sustainable and business-focused organization, implementing a structured membership model seems essential. This approach not only creates a financial foundation for the association but also fosters a sense of belonging and commitment among its members. Below are some strategies to consider:

Strategy 2: Paid Memberships and Tiered Access

Charging for memberships is a common practice in many professional organizations. By introducing paid memberships, IxDA can ensure that it has a consistent source of funding to support its operations. Additionally, implementing a tiered membership system, which offers different levels of access and benefits, can cater to various needs and interests within the community. For instance, basic memberships could provide standard access to resources, while premium memberships might offer exclusive events, training, and networking opportunities. This tiered system would not only generate revenue but also add value, making it more attractive for individuals to join.

Strategy 3: Regional Events and Local Sponsoring

Another significant strategy is to create regional events, thereby reducing travel costs and making the events more accessible to a wider audience. Organizing regional events allows IxDA to leverage local sponsors and communities, creating a more sustainable and community-driven model. For instance, offering free or reduced-cost travel support for key speakers could incentivize more people to participate and contribute to the events. This approach would not only enhance the local impact but also increase the visibility and reputation of IxDA on a global scale.

Fostering a Positive Online Community

While IxDA has many strengths, it has also faced several challenges, such as managing a community that can sometimes be conflicting. To address these issues, it is crucial to foster a positive and inclusive online environment where members can engage in constructive discussions and share ideas without falling into negative traps like endless debates or hierarchical competition.

Strategy 4: Improved Discussion Board Moderation

Moderation of online discussions can play a critical role in maintaining a healthy and productive community. Implementing stricter guidelines and introducing designated moderators or community leads can help to address problematic behavior and ensure that discussions remain focused and valuable. Additionally, open, personalized conversations with community members can help to resolve issues at an early stage, promoting a more positive and collaborative atmosphere.

Strategy 5: Organizing Expert Speaker Groups

Another key aspect of promoting IxDA as a resource for professionals is the organization of speaker groups. By leveraging the expertise and enthusiasm of local designers, IxDA can create a more dynamic and engaging series of events. For instance, veterans of the field, like those based in San Francisco, can take advantage of their connections and extensive networks to attract high-profile speakers. Similarly, local organizations in other regions, such as Denver, could offer travel compensation, making it easier for designers to participate and share their insights.

Conclusion

Transforming IxDA into a more cohesive, sustainable, and business-oriented entity requires a multi-faceted approach. By prioritizing collaborative events, introducing a paid and tiered membership model, organizing regional and local events, and fostering a positive online community, IxDA can secure a brighter future and significantly enhance its impact on the design community. These strategies not only address immediate challenges but also lay the foundation for long-term growth and success.