Understanding the Differences Between Trade Paperback and Mass Market Paperback
In the universe of book publishing, there are various formats for printed books - hardcover, trade paperback, and most importantly, mass-market paperback. This article delves into the nuances between trade paperbacks and mass-market paperbacks, helping publishers and self-publishers understand the significance of each format and their market positioning.
Introduction
In the USA, three basic formats are commonly used for printed books: hardcover, trade paperback, and mass-market paperback. This article focuses on explaining the differences between the two types of paperback books, which are crucial for self-publishers to understand.
Mass-Market Paperback Books
A mass-market paperback is a smaller, usually non-illustrated and less expensive format. Unlike trade paperbacks, they are often released after the hardcover edition and are frequently sold in non-traditional book-selling locations such as airports, newsstands, drug stores, and supermarkets. Many titles, particularly fiction by new authors, are published as first editions in mass-market paperback format and never receive a hardcover printing. These books are generally within the periodical-distribution industry and are distributed by the same companies that place magazines in these locations.
Mass-markets are "strippable," meaning that bookstores can remove the front cover and return just that for full credit. Additionally, some publishers require bookstores to return the cover and the first several pages. Despite their lower cost and smaller size, mass-market paperbacks keep the spirit of reading accessible to a broader audience. Many authors choose to publish in this format if they plan for the book to have a longer life beyond its initial release.
Trade Paperback Books
Trade paperbacks, on the other hand, have thicker paper covers and paper similar to hardcovers. They are typically the same size as hardcover books but slightly smaller due to different binding methods. Sometimes, trade paperbacks are indistinguishable from mass-market paperbacks in size and appearance but feature better quality paper and covers. You can often tell them apart because the copyright page and the back cover will have a notice stating that they are not strippable.
Trade paperbacks are commonly used for non-fiction and large-trim mass-market paperbacks. The sizes for trade paperbacks can range from 5.5" x 8.5" or 6" x 9", up to 8.5" x 11" for less common formats. Children’s picture books usually fall into the 8" x 11" bracket. Trade paperbacks are generally more expensive than mass-market paperbacks but less so than hardcovers, making them an attractive choice for authors looking to retain profitability while offering a more premium look to their readers.
Modern Features of Trade Paperback Books
One interesting feature that has been introduced in trade paperbacks is the "French-flap." This extension of the front and back cover includes a section that is folded over onto itself, similar to the paper wraps found on hardcover books. The intention behind the French-flap is to make the trade paperback appear more like a hardcover edition but at a lower cover price. Additionally, some trade paperback covers feature foil and embossing, similar to hardcovers. However, these features are not typically available through print-on-demand services, setting trade paperbacks apart from mass-market paperbacks.
Conclusion
The choice between a trade paperback and a mass-market paperback depends on several factors, including the nature of the book, the target audience, and the market positioning of the title. As a self-publisher, understanding these differences can help you position your work effectively and increase its reach and profitability.
By Joseph C. Kunz Jr.