Why Do Students Prefer Newer IIMs Over Older Ones?

In the competitive landscape of higher education, several Indian Institutes of Management (IIMs) stand tall, each with its own unique characteristics and advantages. However, the question remains: why do students often opt for newer institutions like Udaipur, Kozhikode, and Raipur over older ones such as Ahmedabad and Indore?

The Role of Brand Value

One of the primary factors influencing students' decision is the perception of brand value. Established institutions like Ahmedabad and Indore have a robust history of successful placements, strong alumni networks, and a proven track record of delivering high-quality education. This historical legacy often translates into a strong brand value, which many students see as a guarantee of success.

Modern Facilities and Student Attractions

While experienced faculty and a proven track record are significant assets, modern facilities play an equally important role. Newer institutes have the advantage of state-of-the-art infrastructure, which can greatly enhance the learning experience. The focus on technological integration, modern classrooms, and advanced research facilities attracts students who prioritize these aspects. Additionally, newer institutions often offer more innovative pedagogical approaches, which can be more appealing to students seeking a dynamic and engaging academic environment.

Perceived Differences in Resources and Experiences

Many students and educators perceive that older institutions may not have the same level of resources and cutting-edge facilities as their newer counterparts. This perception can significantly impact the student's decision-making process. For instance, students may prefer newer institutes that offer a broader range of extracurricular activities, stronger campus culture, and a more vibrant social life, all of which contribute to a more holistic learning experience.

Market Dynamics and Perception

The market's rapidly changing dynamics also play a crucial role. As newer institutions have emerged and gained recognition, the perception of newer IIMs has shifted. Universities and companies now place a higher value on the recent academic experiences and the innovative approaches taught in these newer institutions. This shift in perception often influences students to gravitate towards newer IIMs, believing that they will receive more up-to-date and relevant education.

Impact of Technology and Innovation